采购英语邮件写作

⑴ 外贸商务英语邮件写作：更好地向客户报价

快速准确的报价
Prompt & Accurate Quotation

不管是对待新客户还是老客户，报价的时效性都很重要。机会难得，一定提要快速报价。

Dear Flora,

Thanks for mailing me back and notifying us of your requested item with details.

Please check the offer sheet in detail with estimated price in attachment. The accurate price will be fixed after sampling. I will keep you posted on this！

Your immediate reply will be appreciated.

Regards,
Jessica

Outline
提纲挈领
1. mail somebody back：回复某人邮件/信函。

2. notify：通知，通告。
3. estimated price：预估的价格。
4. accurate price：准确的价格。
5. immediate reply：快速的回复。

More Expressions
触类旁通
1. Kindly let me know if you need any further assistance.

如果您需要任何进一步协助，请通知我。

2. You can be certain that our price is really competitive.
您可以放心，我们的价格是绝对有竞争力的。

3. Thank you for taking time to send me the inquiry.
感谢您抽出宝贵的时间来向我询价。

4. How does L/C sound?
我们做信用证怎么样？

5. Your prompt reply will be greatly appreciated.
若您能尽快回复，我们会非常感激！

详细专业的报价
Detailed & Professional Quotation

报价的内容，要尽可能详尽，并突出自身的优势，把能给到的信息一次性给全。

Dear Clair,

This is Kerry from ABC Trading Inc. According to your inquiry of grease gun, I was wondering if you could accept our pricing USD5.65/pc.

As per our conversation at HK Fair, the estimate USD5.35/pc was based on the neutral poly bag packaging with a barcode sticker only, not the color box as you mentioned in the previous email.

Please check our offer sheet in detail as attached.

Also enclosed the instruction manual & die-cut of color box for your reference.

Your early reply will be highly appreciated.

Best regards,
Kerry Hu

Outline
提纲挈领
1. grease gun：黄油枪。

2. neutral poly bag packaging：中性塑料袋包装（中性包装，表示包装上没有任何供应商信息或者客户信息，也没有品牌信息）。
3. barcode sticker：条形码不干胶。
4. previous email：上一封邮件。
5. die-cut of color box：彩盒设计稿的刀模图。

More Expressions
触类旁通
1. We could provide you with a better price if the quantity raises to 10,000 pieces.

如果数量达到1 万件，我们可以给您一个更好的价格。

2. Our subsidiary in the UK will handle the business with your company.
我们英国分公司会处理您的订单事宜。

3. The biggest problem for retail price is namely about packaging.
（影响零售价格的）最大问题就是包装。

4. Would you mind sending me some more photos about your inquired item ？
能否给我多发一些您正在找的产品的图片？

5. My customer would enable me to offer the price below 5 dollars.
我客户只会允许我在 5 美元以内报价。

应对客户的砍价
Discussion On Pricing Bargain

针对不同的客户，应该有不同的手法和应对策略。

Dear Clair,

I’m sorry we cannot accept your target price USD5.35 with color box packaging.

As I mentioned in the previous email, it based on the poly bag only. I take it for granted the 30 cents surcharge is reasonable. We could give you 15 cents off as maximum. That means, USD5.50 is our floor price.

Please help to understand our situation and back us.

Thank you！

Kind regards,
Kerry Hu

Outline
提纲挈领
1. take it for granted：坚定地认为……
2. surcharge：额外费用。
3. 15 cents off：减少 15 美分。
4. as maximum：这里表示“这就是最大的让步”。
5. floor price：地板价，用来形容最低的价格、最好的价格。

More Expressions
触类旁通
1. Please help to check with the buyer and give me reply soon.

请跟买手确认（价格），并尽快给我回复。

2. Would you accept EUR3.50/pc as the final price？
您能接受每件3.5 欧元的最终价格吗？

3. We could offer you a special discount of 10% if the quantity reaches one 40 feet full container.
如果订单数量可以达到一个 40 英尺的整柜集装箱，我们可以给您一个10%的特别折扣。

4. I have to re-check the price and see if we could meet your target.
我需要重新核算一下价格，看看能否达到您的目标价。

5. We are desperate to get your price approval to proceed.
我们非常需要您的价格确认，从而（把这个项目）推进下去。

多轮价格谈判
Price Negotiating

价格拉锯中需要谈判双方控制自己的情绪和节奏，用一定的技巧去磨合，去寻找一个能让双方妥协让步的折中点。

Dear Clair,

To be candid with you, we have no margin to rece the pricing again.

I understand the price is awful important to win the order, but the quality counts for much more. We couldn’t debase our quality level to achieve your aim.
I’m sorry.

Having discussed with top management, we decide to proceed with below suggestions：

1. USD5.50/pc, with color box packaging, based on 10,000 pcs quantity.

2. USD5.20/pc, with neutral poly bag packaging, based on 10,000 pcs quantity.

3. 3% special discount will be provided when the quantity is up to 30,000 pcs.

Please help to consider and advise which option is better for you. We realize that you have to test your local market and retail price.

And we’re pleased to go ahead with a trial order in a small quantity to start our business. Maybe 5,000 to 8,000 pcs is workable for you to make a decision, with no price increase.

Kind regards,
Kerry Hu

Outline
提纲挈领
1. margin：利润。在商务英语中，大多用 margin 来替代 profit。

2. awful important：非常重要，awful 在这里做副词，相当于 very。
3. debase quality level：降低品质。
4. aim：目标。
5. top management：最高管理层。

More Expressions
触类旁通
1. Price is important, but quality counts for much more.

价格很重要，但品质更重要。

2. It is not workable for us to place such a big order for the first time.
第一张订单我们没有办法把数量提那么高。

3. We could place a trial order to test the market.
我们可以下一个试单来测试市场。

4. Consumers could only pay for USD9.99 per piece as maximum for this item.
这个产品，消费者只会愿意在 9.99 美元单价以下考虑购买。

5. 10% discount will be provided if you double the quantity.
如果您把数量加倍，我们可以给您 10% 的折扣。

最终确定价格
Final Price Confirmation

价格的确认是订单谈判的一个关键，必须得到客户的书面同意，这样才可以避免将来可能发生的纠纷。

Dear Clair,

Very glad to hear that you confirmed the price USD5.20/pc. You are no doubt aware of the neutral poly bag packaging. I’m writing today to send you the PI for running this trial order with 7,500 pcs.

Please help to check the file with unit price, packaging, carton measurement, delivery time, payment term, and so on. If no additional questions, please help to sign back this PI.

As soon as we got your final confirmation, we will do pre-proction samples for your evaluation.

Best regards,
Kerry Hu

Outline
提纲挈领
1. You are no doubt aware of ：你无疑知道……

2. PI ：形式发票，是Proforma Invoice 的首字母缩写。
3. payment term ：付款方式。
4. carton measurement ：外箱资料。
5. pre-proction samples ：产前样，很多时候也会简写成PP samples。

More Expressions
触类旁通
1. We will arrange the proction as long as we receive your email with approval.

只要收到您的确认邮件，我们就会安排生产。

2. Deal ！Please send me the updated offer sheet asap.
成交！请马上把最新的报价单发给我。

3. Your final estimate is 5% higher than your competitors.
你最终的报价还是比同行高了五个点。

4. I could consider doing business with your company if 1,000 pieces workable for the first order.
如果你可以接受第一单1 000 个的数量，我会考虑跟你们公司合作。

5. Good price！But we cannot accept your packaging suggestion. I will inform you of our idea later.
价格不错！但是我们没法接受你们的包装方案。我晚些时候会把我们的想法告诉你。

⑵ 外企的新人报道英文邮件的写作思路是什么

1.外贸 英语 邮件写作技巧

做外贸营销，除了建站、优化、推广等最基本的营销方式，还需重视外贸邮件营销，因为在国外，很多客户都是天天查询邮件，会非常认真的整理自己的邮箱，当他发现了您的营销邮件，说不定刚好能促成一大单生意，或是正好提醒了以前合作过的客户，接下来小编告诉你外贸英语邮件写作技巧。

A. 文法上

1.切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” 应改为 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We 决定 呀, 不是report.)2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起.3.结构对称,令人轻易理解. 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract.

B. 文体

1.可读性.对象是大学程度的话,用高中的英文就行,不要以为人人都是语言大师.多用短句(15-20字吧), 技术性的字,就更加要简单易明.2.注重段落的开头.一般来说,重要或强调的事情都放在信件或段落的开头,而句子就放在最尾. 例如: 1.Because he was unable to attend the meeting personally, he forwarded his congratulations on cassette tape. 2.He forwarded his congratulations on cassette tape because he was unable to attend the meeting personally. 两者强调的事情就有分别了。

C. 格调

1.式样和句子长度不要太单调. 千篇一律的subject-verb-object会闷死人的.有时短句跟着长句可以化解一下.2.弱软的词(e.g. was, were, is, are...)可以加强一点. 例如: Prunton procts are highly effective in ... 改为: Prunton procts excel in ...就有力很多了.

2.企业英语邮件写作注意事项

1.Subject不超过6个字。要字字有信息。

2.开头的正规写法：不是熟人，如Wennie James,就是Dear Wennie James;熟人写法：就是Dear Wennie;亲密写法：就是Hi Wennie;不知名写法：就是To whom it may concern

3.Body一般不超过两段，每段少于3-4句。

4.邮件的核心要解释清楚Situation，Benefit，Action：现在情况如何，如果这么做就有什么好处，下一步要怎么做。

5.写完后读两遍再送。第一遍检查笔误，精简文字。第二遍检查语气十分合适，叙述是否清楚。

⑶ 商务英文邮件书写规范

常见的商务英语电子邮件包括以下五部分：
①写信人回Email地址、收信人Email地址、抄送收答信人Email地址、密送收信人Email地址。②标题。③称呼、开头、正文、结尾句。④礼貌结束语。⑤写信人全名、写信人职务及所属部门、地址、电话号码、传真等。

其中邮件主题应体现邮件主旨，要引人注目、意思明确，最好为名词或动名词短语；称呼礼貌得体，符合商务英语写作习惯，如不知对方姓名只知头衔，可用 Dear+Title作为称呼，如只知对方姓名不知性别，可用Dear+全名，如邮件为一封通函，则用DearAll作为邮件称呼；正文应结构清楚，便于阅读，如正文内容较长，可使用小标题、小段落，或利用星号、下划线及段落间空行等方式使邮件眉目清楚、一目了然。

希望对你有帮助哦~

⑷ 写一份预定产品的电子邮件的英语作文

We thank you for your quotation of October 15 with patterns. We find both quality and prices satisfactory and are pleased to give you an order for the following items: Your samples of stocking received favorable reaction from our customers, We would appreciate your making delivery within three weeks. Please arrange for shipment by next available steamer. The goods should be packed in tin-lined cases, each containing 20dozen.If this first order is successful, we will place larger orders in the future.