试论广告英语的写作技巧

1. 关于 怎样看待广告 的英语作文 80词左右

The advantage and disadvantage of the advertisementAdvertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.（from domestic articles to machinery, from toys to aircrafts.）It’s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.However, we cannot belittle the disadvantages of the ads. ① many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.It’s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

2. 写一篇关于广告的英语作文

广告之所以存在是有其特殊意义的，它可以传达出平面的信息、品牌、形象从而吸引消费。

The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.

广告设计是物质文化和生活方式的审美再创造，通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理，使之符合人美的审美需求。

Advertising design is an aesthetic recreation of material culture and life style.

It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.

现代商业社会中，商品和服务信息绝大多数都是通过广告传递的，平面广告通过文字、色彩、图形将信息准确地表达出来，而二维广告则通过声音、动态效果表达信息，通过以上各种方式商品和服务才能被消费者接受和认识。

In modern commercial society,the vast majority of goods and services information is transmitted through advertising.

Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.

Only through the above various ways can goods and services be accepted and recognized by consumers.

(2)试论广告英语的写作技巧扩展阅读

以广告活动的参与者为出发点，广告构成要素有：广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点，广告信息传播过程中的广告构成要素主要包括：广告信源、广告信息、广告媒介、广告信宿等要素。

广告不同于一般大众传播和宣传活动，主要表现在：广告是一种传播工具，是将某一项商品的信息，由这项商品的生产或经营机构（广告主）传送给一群用户和消费者；做广告需要付费；广告进行的传播活动是带有说服性的；广告是有目的、有计划，是连续的。

广告不仅对广告主有利，而且对目标对象也有好处，它可使用户和消费者得到有用的信息。

3. 英语作文：谈谈对广告的看法

Advertisement is misleading. Take for example, the sex enhansing medication, the advertisement will boast that it will lengthen the penis and enlarge it diameter. The advertisement will also bullshit that there is no side effect to the medication. There will also there to put in many fake references of people who had used the medicaion before. These collaborators will bullshit that their penises will lengthen by five to ten cenimetres or the diameter had increased to four centimetres. So such a fantastic medication, will you try?

4. 广告英语的语言特点是什么

广告英语文体的语言特点

1．广告英语的词汇特点

广告英语的词汇丰富多彩，但每一个回词的选择答与使用都服务于“推销商品”这一最终目的，因此它们往往具备鼓动性和感染力。归纳起来主要表现如下：

●形容词及其比较级、最高级的使用。例如：Famous world－wide gourmet cuisine． Excellent daily specials and mouthwatering desserts． （世界著名的美食烹调。精美的美日特色饭菜和令人垂涎的点心。）Tasters richer…… mellower……more satisfying． （口味更浓……更醇……更令人满意。）

●创造新词、怪词以引起新奇感，突出产品的新、奇、特，满足消费者追求新潮、标榜个性的心理。例如：For twogether

5. 英语作文，广告的优缺点

Advertisement is very importent in the morden world.It can help people know more about the new prots or help them to save money,Ad is also a kind of art in some way e to their entertaining and the effect of commonweal. People can get pleasure from ad sometimes because you can get quite a few interesting information from them.But on the other hand, their are a lot of disadvantage either. For example,you can not watch the tv show you want sometimes because of the ad.Secondly, most of the paper that be used for disseminating their protes will be wasted.

6. 写一篇关于广告的英语作文（60字，不能太多哦!）请按下面要求：

At present, the ad can be seen everywhere, not only to provide consumers with information, but also able to convince them to buy procts. However, the ad also gave rise to a lot of trouble.For example, interrupted the continuity of television programs; newspaper and magazine ads in a lot of space is occupied, and even worse, in order to increase sales, businesses are sometimes willing to provide false information to deceive consumers.</b>

7. 谈谈对广告的认识(英语作文)

广告的利与弊 The advantage and disadvantage of the advertisement Advertisement is omnipresent in our modern society. It seems wherever we go. such small ads will greet our eyes: the supermarket. the subways. the stop sighs. the walls of public buildings. the garbage cans. and whatsoever. The ads can be about everything from selling mobile phone. renting houses. treating difficult diseases to procing fake diplomats. (from domestic articles to machinery. from toys to aircrafts.)It`s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service. from which we can make our best choices. For the manufacturer. they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits. However. we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs. filling our letterbox. and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand. some of the ads are illegal. spreading false information and planning to treat people who are eager to solve their problems. It`s high time we took urgent and effective measures to curb this phenomenon. ①Firstly. we should intensify the effects to supervise the ads markets. It`s crucial that we must regulate the ads market strictly to avoid someone`s availing himself or herself of the loophole of the market management. ②Secondly. whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly. we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice. will our society be purified into a paradise for us to live in. 广告的利与弊 广告在当今社会中无处不在.看起来无论你走到哪里.她都会映入你的眼帘:超市.地铁.车站.公共建筑的墙体.垃圾桶甚至T恤衫.广告的内容可以关于任何东西:从卖电话到租房.从治疗疑难杂症到办假证./(从家用物品到大型机器.从玩具到航天器) 毫不夸张的说.我们生活在一个广告世界里. 广告的优点很明显.它给我们提供大批量的商品和服务.供我们做出最好的选择.对于商家而言.他们可以利用广告展示自己商品的特点.以便抓住消费者的视线来获取利润. 然而.我们也不能小视广告的缺点.①太多的广告会搞乱我们的生活并浪费我们宝贵的时间.它们打断电视节目.塞满我们的信箱.损毁了我们对自然的欣赏代替兴趣.人们通常对它们感到负担而不是满足.②另一方面.有些广告是非法的.传递错误信息并意在欺骗那些想急于解决问题的人. 该到了我们采取紧急并有效措施来抑制这一现象的时候了.①我们应加大市场监管的力度.关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞.②任何利用广告欺骗消费者的人都应受到惩罚或入狱.③我们应教育人们遵守法律并把诚实守信放在首位.只有把这些措施付诸实践.我们的社会才会被净化成一个居住的天堂.

8. 写广告的优缺点的英语作文

题目：论广告的利与弊
正文如下：
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.

随着信息化的发展，人们有更多的机会选择自己喜欢的商品。但是商品越多，人们在选择的时候就越困惑。因此，广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成，而有些人则相反。至于我，我在中立的立场。

On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a proct?

一方面，广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下，广告对消费者是免费的。而且，广告也比包装盒上的说明书要有趣得多，因为广告包含各种元素，如图片，视频，情节等。难道你不觉得这是选择产品的一种好方法吗？

On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.

另一方面，有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户，一些广告商为了满足修饰产品的作用，而忽视他们使用的一些肮脏措施，或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果，他们误导了消费者购买不值得的东西。

To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.

总之，广告有好的一面也有不好的一面。如果我们只是把它们当成是参考，广告会是好的。但是如果我们依赖于它们来买东西，我们最后可能会遭受损失。

9. 英语作文一段好的广告有哪些特点

除了楼上说的那一点,还可以写广告的公益价值：能否帮人们树立正确的价值观；广告的商业价值：能否促进产品的营销