大学体验英语听说教程口语

⑤ 跪求大学体验英语听说教程4答案!

Unit 4 Secrets to Win the Chinese Market Lesson One Video Studio Task 1 Matching & Predicting in terms of similar to lay out tend to nothing more than 1. So what I wanted to do is sort of lay out all the China rookie mistakes that people make. 2. Guanxi is really nothing more than your network or you connections. 3. There’s gonna to be differences in terms of whether it is in the north or in the south, or in the west, or in the east. 4. If you are doing business from a corporate setting, a lot of the people tend to be in these first tier cities. 5. The way of doing business from a corporate setting in the first tier city is going to be very similar to what you are gonna see on the international stage. Task 2 Bridging the Gap Task 3 Checking Your Comprehension A lot of people look at China as a huge market with 1.3 billion people there. Why do you say “don’t look at China as one market”
China is a huge market. But if you are going to be targeting your market in Shanghai, it’s going to be very different than if you are going to be in a second or even in a third tier city. Could you say more about first tier cities and second tier cities, and the corporate life there? How important is Mandarin Chinese for a westerner who wants to start business in the wild wild west of China? If you are going to be a CEO coming into a second or third tier city, then it would not be necessary to have the language. But if you are a small entrepreneur, building everything from the ground up, not having the language will certainly make the whole thing a lot more challenging.
1. Where East Eats West is for the person who spends most of his time in the boardroom. Correction: It is for the person who is on the ground and in the trenches. 2. For a lot of foreigners coming to China, they overestimate the concept like “face” or guanxi. Correction: They underestimate the concept like “face” or guanxi. 3. Chinese market is only diversified in terms of three tiers. Correction: It is also diversified in terms of its geographic location. 4. No foreign companies ever venture into the third tier cities of China. Correction: Some companies are venturing into the third tier cities of China. 5. Sam Goodman believes it is critical for foreign entrepreneurs to speak Mandarin if they do business in China. Correction: He thinks it depends.
LessoTwo Video Studio Task 1 Matching & Predicting add to base on be in consistent with on paper be respectful of 1. We don’t want to do anything that would be inconsistent with how people would view an outsider. 2. I was talking about coming to China, and being respectful of the heritage here. 3. I would say it’s a premium proct and a premium price, based on what it is we deliver to the consumer. 4. And have you ever thought of adding a tea chain to your business? Starbucks tea. 5. A few years back, I had the brilliant idea that we should publish our own magazine, and, you know, on paper it looked like a great opportunity.
Task 2 Bridging the Gap Task 3 Checking Your Comprehension 1. Who reported that Starbucks was being disrespectful of the history and culture of China? Answer: A local blogger. 2. Where is the audience from? Answer: The China Europe International Business School. 3. How much does tea contribute to Starbucks sales in the past 30 years? Answer: Less than 1%. 4. Which proct did Starbucks once invest but proved to be a total failure? Answer: The Starbucks magazine. 5. How does the Chairman look at Starbucks’ success? Answer: It is not an entitlement and it has to be earned. Home Listening It sounds like Mission Impossible: Sell coffee to China’s tea drinkers. Starbucks’ solution is to select high-profile locations on the 1) busiest streets, where stores are sure to sece the see-and-be-seen set. As Starbucks 2) launches an aggressive expansion in China, a coffee frontier steeped in nearly 5,000 years of tea. The goal: to build hip hang-outs that tap into a new taste for China’s 3) emerging middle class. Starbucks China doesn’t plan any advertising, 4) promotions, or other marketing strategies, 1. To respect the Chinese culture We do not want to do anything that would dilute the integrity of heritage and culture of the Chinese people. 2. Premium price for premium proct The price of coffee we buy is significantly higher than most people in coffee business. And People really do feel there’s good value for the experience in the Starbucks store. 3. Not to displace tea Starbucks is not coming to China to displace the love people have for tea, but to create a complementary beverage experience. Localization Strategies of Starbucks in China 4. To enhance thaside from sponsoring an on-line coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising 5) medium is the store itself. Yet Starbucks faces an uphill battle. Local media reported that 70% of people they surveyed would rather not see the chain in Beijing’s 6) Forbidden City. And even for middle-class Chinese, Starbucks is a 7) barely affordable luxury. While retailers say a top marketing weapon in urban China is to charge more for public 8) consumption. That’s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, 9) but if the environment is good and the coffee is not bad, they’ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don’t go there for the coffee. They go there to 10) presen here to 10) presen。。
累死了。。希望对你有帮助！！！

⑥ 大学体验英语听说教程第三版听力原文

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⑧ 大学体验英语听说教程4（第三版）听力原文

The neighborhood children my age played together: either active, physical games outdoors or games of dolls- and-house indoors. I, on the other hand, spent much of my childhood alone. I'd curl up in a chair reading fairytales and myths, daydreaming, writing poems or stories and drawing pictures.

和我同龄的邻里孩子们一起玩：要么在户外进行体育活动，要么在室内玩玩偶和房子。一、 另一方面，我的童年大部分时间是独自度过的。我会蜷缩在椅子上读童话和神话，做白日梦，写诗歌或故事，画画。

Sometimes around the fourth grade, my“big”(often critical, judgmental) Grandma, who'd been visiting us said to me,“"What's wrong with you? Why don't the other children want to play with you?" I remember being startled and confused by her question.

有时在四年级的时候，我的“大”奶奶（经常是挑剔的、挑剔的）来看望我们，她对我说：“你怎么了？为什么其他孩子不想和你一起玩呢？”我记得被她的问题吓了一跳，弄糊涂了。

I'd never been particularly interested in playing with the other children. It hadn't, till then, occurred to me that that was either odd or something with me. Nor had it occurred to me that they didn't“want to play with" me. My first conscious memory of feeling different was in the fouth grade.

我从来没有对和其他孩子一起玩特别感兴趣。直到那时，我才意识到这对我来说不是奇怪就是什么。我也没想到他们不“想和”我玩。我第一次有意识的感觉不同是在四年级。

At the wardrobe, listening to classmates joking, chattering and laughing with each other, I realized I hadn't a clue about what was so funny or of how to participate in their easy chatter. They seemed to live in a universe about which I knew nothing at all.

在衣橱里，听着同学们互相开玩笑、聊天、大笑，我意识到我一点也不知道什么是如此有趣，也不知道如何参与他们轻松的聊天。他们似乎生活在一个我一无所知的宇宙里。

I tried to act like others but it was so difficult. I felt confused and disoriented. I turned back to my inner world: reading books, writing and daydreaming. My inwardness grew me in ways that continued to move me further away from the world of my age peers. The easy flow of casual social chat has remained forever beyond my reach and beyond my interest, too.

我试图表现得像别人一样，但那太难了。我感到困惑和迷失。我回到了我的内心世界：读书、写作和白日梦。我内心的成长使我不断远离同龄人的世界。轻松随意的社交聊天永远超出了我的能力范围，也超出了我的兴趣范围。

(8)大学体验英语听说教程口语扩展阅读

这部分内容主要考察的是定语的知识点：

用来修饰、限定、说明名词或代词的品质与特征的。主要有形容词，此外还有名词、代词、数词、介词短语、动词不定式（短语）、分词、定语从句等相当于形容词的词、短语或句子都可以作定语。

常用‘……的’表示，定语的位置一般有两种：用在所修饰词之前的叫前置定语，用在所修饰词之后的叫后置定语，定语和中心语之间是修饰和被修饰、限制和被限制的关系。

一般不定代词、形容词、名词、数词、量词、形容性代词、冠词等作为前置定语，而过去分词、不定式、形容词短语、介词短语、定语从句、同位语从句等一般作为后置定语。

在英语里，一般定语前置时的次序为：限定词，形容词、分词、动名词和名词性定语。但当几个形容词同时出现在名词短语之前，我们要注意其次序。

little,old 和young 有时可以作为名词短语不可分割的一部分，所以可以直接放在名词之前，例如：a lovely little girl。

表示性格特征的形容词可以放在old young 之前，也可放在old young 之后，例如：a young ambitious man （强调年龄），an ambitious young man（强调雄心勃勃）。

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我还听说，从听开始，然后模仿，条件允许的话，你可以找到口语好的同学，老师，老外英语聊天。这是练出来的，没有捷径！