Ⅰ 找以下三篇英语阅读的相关题目以及答案
A Brief History of Coke
Nowadays, Coca-Cola's trademark is well known around the world and its procts average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.
It is significant that Permberton spent almost twice as much money on advertising ring the first years of operation as he made in profits, for the growth of Coke's popularity is as much e to the advertising and marketing strategy as it is to the quality of its proct. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Coca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the proct, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by __.
A. Pemberton
B. a bookkeeper working for Pemberton
C. Frank Robinson
D. Asa Griggs Candler
The main purpose of this article is __.
A. to introce the soft drink Coca-Cola to readers
B. to trace the history of the company's first hundred years
C. to sum up the causes of Coca-Cola's success
D. both B and C
Pemberton sold out his drink because __.
A. he was in bad need of money
B. he failed to see the great potential of the proct
C. he quarrelled with his partner
D. None of the above
Coke's popularity grows steadily because of __?
A. its high quality of the proct
B. its advertising
C. its effective advertising and marketing strategy
D. Both A and C
All of the following were the company's successful examples of advertising except that __.
A. the company distributed complimentary tickets for people to drink a glass of Coke free of charge
B. the company flew an airship over Washington D.C. with a huge Coke sign on its side
C. the company sold the rights to bottle Coke to franchisers in every part of the United States
D. the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn
John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them __.
A. had a doctor's degree
B. were too short-sighted to see Coke's marketing potential
C. old their business in order to raise money
D. used money in a wasteful way
可能答案太长不能一次发上来,第二和第三篇的全文和问题我都有,在追问的答案里发给你吧
Ⅱ 英语阅读一篇
When National Day comes, I Feel so excited, it is not because I will have a vacation, but also I have many plans. I have made some plans for the vacation, I want to relax myself and find some interesting to do. I learn that there will be a lot of people going out, but I will choose some places that are less people to go, anyway, I have two plans on the seven days’ vacation.
当国庆节到来的时候,我感到很高兴,不仅仅是因为我将要有一个假期,而且我有很多计划。我已经为这个假期制定了一些计划,我想要放松自己,并找一些有趣的事情来做。我知道会有很多人出去玩,但是我会选择一些没那么多人的地方去,无论如何,我在七天的假期中有两个计划。
First, I will go to visit my grandparents. My grandparents live in the countryside, and it is the place where I grow up. I miss the place so much, I want to spend more time with my grandparents, they are a little old now. I also like to see the countryside’s scenery, the trees are so green and the water is so clean, I enjoy the time when I stay with my grandparents.
第一,我会去拜访我的外公和外婆。外公和外婆住在乡村,那也是我长大的地方。我很想念那里,我想要花多点时间和外公外婆在一起,他们现在有点上年纪了。我也想要看看乡村的景色,树很油绿,水很清澈,我很享受和外公外婆呆在一起的时光。
Second, I will join my friend’s wedding. I received my junior middle school classmate’s wedding note a week ago, I feel so happy for her, she asks me to be her bridesmaid, I feel it a honor to be her bridesmaid.
第二,我将会参加朋友的婚礼。我已经在一周前收到了初中同学的结婚通知,我为她感到高兴,她邀请我成为她的婚礼伴娘,我觉得这是很大的荣幸。
I can’t wait for my vacation now, I have bought the ticket to go home, it will be a wonderful holiday.
我已经等不及要放假了,我已经买了票回家,这将会是一个美好的假期。
Ⅲ 给我找几本英语阅读的练习册
《各个击破》 挺好的
不过你这种水平可以尝试做高考的练习书,各种模拟啊,真题什么的,就是卷子型的那种
Ⅳ 关于一篇英语阅读
由于天气很冷,那个人就把衣服脱下来反向穿上了衣服(He took off his coat and put it on backwards. ),既衣内服背面穿在前面,而衣容服系扣那面穿在背面了。所以那人倒下后,衣服正面朝上,实际上那人是背部朝上,脸部朝下,开车人将那人脸转到上面来,和衣服方向一致了,实际上就是把那人脖子拧了一圈( I only turn his head around the right way,这句话的意思是:我只把他的头转向了正确方向)。。。当然会dead了。。。。。
Ⅳ 英语阅读小短文
以下为本人精心解答,还望楼主满意^_^
1.
What
does
the
monster
in
Loch
Ness
look
like?
It
looks
like
a
dinosaur.
(它看起来像一只恐龙。)
2.
What
did
Robert
Kenneth
Wilson
do
in
1934?
He
gave
a
newspaper
a
photo
of
the
monster.
(他给了回一家报纸一张这答个怪兽的照片。)
3.
How
did
Christian
Spurling
surprise
everyone?
He
said
the
photo
of
the
Loch
Ness
Monster
was
a
fake.
(他说这张尼斯湖水怪的照片是假的。)
4.
How
are
many
tricks
and
jokes
spread
today?
They
are
spread
using
e-mail.
(它们是通过电子邮件的使用而得以传播的。)
5.
What
do
you
thank
of
tricks
and
jokes
like
today?
Some
can
be
funny,
but
others
can
cause
trouble.
(一些很有趣,不过另外一些可能会制造麻烦。)
Ⅵ 有知道关于指纹识别英文资料的吗
推荐你在google搜索中输入
“Fingerprint Identification”即可按你的需要去选择有关英文资料。
Ⅶ 谁有关于指纹的外文文献和翻译
指纹的外.,文
Ⅷ 问个关于英语的问题
这个句子可以有三种表达法
What a beautiful girl she is !
How beautiful a girl she is!
How beautiful the girl(she) is !
说明只有可数名词单数变感叹句有这专三种. what 后跟名词,how 后跟形属容词或副词 ,然后就是主语和谓语。
其他就两种
what good weather it is!
How good the weather is !
What a nice girl she is !
What nice girls they are !
How nice the girl is !
How nice the girls are !
Ⅸ 英语阅读翻译(十篇)
花钱最少每天只需为别人花5美元,就能大大提升别人的快乐,球队在不列颠哥伦比亚大学发现。
检验中对630多名美国人花钱时显示快乐他们花了钱——即使他们在别人认为自己花钱的问题会使他们更加满意。
“我们想要检验这个推测,人们如何花费他们的钱和他们挣多少钱是同等重要的”伊丽莎白?杜恩说:英国哥伦比亚大学的心理学家。研究人员让600名志愿者评价自己的总体幸福感,报告年收入以及详细的月支出情况,包括帐单,给自己及他人购买礼物支出以及慈善捐赠。
邓恩在一份声明中说“不管每个人收入了多少钱,那对别人来说说都是幸福的,而那些自己花更多时间的人却不是这样的”。,
杜恩的研究小组还在调查公司的16名员工在波士顿之前和之后收到一份年度利润领到奖金,在3000~8000美元之间。“员工投入更多正面的社交经验加成支出更多的快乐,在收到奖金的方式和他们花了奖金是一个更快乐的重要预测因子的大小奖金本身他们写道:“他们的报告发表在《科学》杂志上。
研究人员向志愿者们分发了5美元US20美元,一半人说明了该如何花这些钱。那些,将钱用于别人或别的东西的人,被报道后会感到更快乐。
邓恩说:“这些研究结果也表明了很小的改变支出分配——哪怕为别人花5美元,尽可能地少花足以在某天增添真正的幸福”,。