采購英語郵件寫作

⑴ 外貿商務英語郵件寫作：更好地向客戶報價

快速准確的報價
Prompt & Accurate Quotation

不管是對待新客戶還是老客戶，報價的時效性都很重要。機會難得，一定提要快速報價。

Dear Flora,

Thanks for mailing me back and notifying us of your requested item with details.

Please check the offer sheet in detail with estimated price in attachment. The accurate price will be fixed after sampling. I will keep you posted on this！

Your immediate reply will be appreciated.

Regards,
Jessica

Outline
提綱挈領
1. mail somebody back：回復某人郵件/信函。

2. notify：通知，通告。
3. estimated price：預估的價格。
4. accurate price：准確的價格。
5. immediate reply：快速的回復。

More Expressions
觸類旁通
1. Kindly let me know if you need any further assistance.

如果您需要任何進一步協助，請通知我。

2. You can be certain that our price is really competitive.
您可以放心，我們的價格是絕對有競爭力的。

3. Thank you for taking time to send me the inquiry.
感謝您抽出寶貴的時間來向我詢價。

4. How does L/C sound?
我們做信用證怎麼樣？

5. Your prompt reply will be greatly appreciated.
若您能盡快回復，我們會非常感激！

詳細專業的報價
Detailed & Professional Quotation

報價的內容，要盡可能詳盡，並突出自身的優勢，把能給到的信息一次性給全。

Dear Clair,

This is Kerry from ABC Trading Inc. According to your inquiry of grease gun, I was wondering if you could accept our pricing USD5.65/pc.

As per our conversation at HK Fair, the estimate USD5.35/pc was based on the neutral poly bag packaging with a barcode sticker only, not the color box as you mentioned in the previous email.

Please check our offer sheet in detail as attached.

Also enclosed the instruction manual & die-cut of color box for your reference.

Your early reply will be highly appreciated.

Best regards,
Kerry Hu

Outline
提綱挈領
1. grease gun：黃油槍。

2. neutral poly bag packaging：中性塑料袋包裝（中性包裝，表示包裝上沒有任何供應商信息或者客戶信息，也沒有品牌信息）。
3. barcode sticker：條形碼不幹膠。
4. previous email：上一封郵件。
5. die-cut of color box：彩盒設計稿的刀模圖。

More Expressions
觸類旁通
1. We could provide you with a better price if the quantity raises to 10,000 pieces.

如果數量達到1 萬件，我們可以給您一個更好的價格。

2. Our subsidiary in the UK will handle the business with your company.
我們英國分公司會處理您的訂單事宜。

3. The biggest problem for retail price is namely about packaging.
（影響零售價格的）最大問題就是包裝。

4. Would you mind sending me some more photos about your inquired item ？
能否給我多發一些您正在找的產品的圖片？

5. My customer would enable me to offer the price below 5 dollars.
我客戶只會允許我在 5 美元以內報價。

應對客戶的砍價
Discussion On Pricing Bargain

針對不同的客戶，應該有不同的手法和應對策略。

Dear Clair,

I』m sorry we cannot accept your target price USD5.35 with color box packaging.

As I mentioned in the previous email, it based on the poly bag only. I take it for granted the 30 cents surcharge is reasonable. We could give you 15 cents off as maximum. That means, USD5.50 is our floor price.

Please help to understand our situation and back us.

Thank you！

Kind regards,
Kerry Hu

Outline
提綱挈領
1. take it for granted：堅定地認為……
2. surcharge：額外費用。
3. 15 cents off：減少 15 美分。
4. as maximum：這里表示「這就是最大的讓步」。
5. floor price：地板價，用來形容最低的價格、最好的價格。

More Expressions
觸類旁通
1. Please help to check with the buyer and give me reply soon.

請跟買手確認（價格），並盡快給我回復。

2. Would you accept EUR3.50/pc as the final price？
您能接受每件3.5 歐元的最終價格嗎？

3. We could offer you a special discount of 10% if the quantity reaches one 40 feet full container.
如果訂單數量可以達到一個 40 英尺的整櫃集裝箱，我們可以給您一個10%的特別折扣。

4. I have to re-check the price and see if we could meet your target.
我需要重新核算一下價格，看看能否達到您的目標價。

5. We are desperate to get your price approval to proceed.
我們非常需要您的價格確認，從而（把這個項目）推進下去。

多輪價格談判
Price Negotiating

價格拉鋸中需要談判雙方控制自己的情緒和節奏，用一定的技巧去磨合，去尋找一個能讓雙方妥協讓步的折中點。

Dear Clair,

To be candid with you, we have no margin to rece the pricing again.

I understand the price is awful important to win the order, but the quality counts for much more. We couldn』t debase our quality level to achieve your aim.
I』m sorry.

Having discussed with top management, we decide to proceed with below suggestions：

1. USD5.50/pc, with color box packaging, based on 10,000 pcs quantity.

2. USD5.20/pc, with neutral poly bag packaging, based on 10,000 pcs quantity.

3. 3% special discount will be provided when the quantity is up to 30,000 pcs.

Please help to consider and advise which option is better for you. We realize that you have to test your local market and retail price.

And we』re pleased to go ahead with a trial order in a small quantity to start our business. Maybe 5,000 to 8,000 pcs is workable for you to make a decision, with no price increase.

Kind regards,
Kerry Hu

Outline
提綱挈領
1. margin：利潤。在商務英語中，大多用 margin 來替代 profit。

2. awful important：非常重要，awful 在這里做副詞，相當於 very。
3. debase quality level：降低品質。
4. aim：目標。
5. top management：最高管理層。

More Expressions
觸類旁通
1. Price is important, but quality counts for much more.

價格很重要，但品質更重要。

2. It is not workable for us to place such a big order for the first time.
第一張訂單我們沒有辦法把數量提那麼高。

3. We could place a trial order to test the market.
我們可以下一個試單來測試市場。

4. Consumers could only pay for USD9.99 per piece as maximum for this item.
這個產品，消費者只會願意在 9.99 美元單價以下考慮購買。

5. 10% discount will be provided if you double the quantity.
如果您把數量加倍，我們可以給您 10% 的折扣。

最終確定價格
Final Price Confirmation

價格的確認是訂單談判的一個關鍵，必須得到客戶的書面同意，這樣才可以避免將來可能發生的糾紛。

Dear Clair,

Very glad to hear that you confirmed the price USD5.20/pc. You are no doubt aware of the neutral poly bag packaging. I』m writing today to send you the PI for running this trial order with 7,500 pcs.

Please help to check the file with unit price, packaging, carton measurement, delivery time, payment term, and so on. If no additional questions, please help to sign back this PI.

As soon as we got your final confirmation, we will do pre-proction samples for your evaluation.

Best regards,
Kerry Hu

Outline
提綱挈領
1. You are no doubt aware of ：你無疑知道……

2. PI ：形式發票，是Proforma Invoice 的首字母縮寫。
3. payment term ：付款方式。
4. carton measurement ：外箱資料。
5. pre-proction samples ：產前樣，很多時候也會簡寫成PP samples。

More Expressions
觸類旁通
1. We will arrange the proction as long as we receive your email with approval.

只要收到您的確認郵件，我們就會安排生產。

2. Deal ！Please send me the updated offer sheet asap.
成交！請馬上把最新的報價單發給我。

3. Your final estimate is 5% higher than your competitors.
你最終的報價還是比同行高了五個點。

4. I could consider doing business with your company if 1,000 pieces workable for the first order.
如果你可以接受第一單1 000 個的數量，我會考慮跟你們公司合作。

5. Good price！But we cannot accept your packaging suggestion. I will inform you of our idea later.
價格不錯！但是我們沒法接受你們的包裝方案。我晚些時候會把我們的想法告訴你。

⑵ 外企的新人報道英文郵件的寫作思路是什麼

1.外貿 英語 郵件寫作技巧

做外貿營銷，除了建站、優化、推廣等最基本的營銷方式，還需重視外貿郵件營銷，因為在國外，很多客戶都是天天查詢郵件，會非常認真的整理自己的郵箱，當他發現了您的營銷郵件，說不定剛好能促成一大單生意，或是正好提醒了以前合作過的客戶，接下來小編告訴你外貿英語郵件寫作技巧。

A. 文法上

1.切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.」 應改為 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We 決定 呀, 不是report.)2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 應該連在一起.3.結構對稱,令人輕易理解. 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 應改為: The owner questioned the occupant's lease intentions and ink alterations of the contract.

B. 文體

1.可讀性.對象是大學程度的話,用高中的英文就行,不要以為人人都是語言大師.多用短句(15-20字吧), 技術性的字,就更加要簡單易明.2.注重段落的開頭.一般來說,重要或強調的事情都放在信件或段落的開頭,而句子就放在最尾. 例如: 1.Because he was unable to attend the meeting personally, he forwarded his congratulations on cassette tape. 2.He forwarded his congratulations on cassette tape because he was unable to attend the meeting personally. 兩者強調的事情就有分別了。

C. 格調

1.式樣和句子長度不要太單調. 千篇一律的subject-verb-object會悶死人的.有時短句跟著長句可以化解一下.2.弱軟的詞(e.g. was, were, is, are...)可以加強一點. 例如: Prunton procts are highly effective in ... 改為: Prunton procts excel in ...就有力很多了.

2.企業英語郵件寫作注意事項

1.Subject不超過6個字。要字字有信息。

2.開頭的正規寫法：不是熟人，如Wennie James,就是Dear Wennie James;熟人寫法：就是Dear Wennie;親密寫法：就是Hi Wennie;不知名寫法：就是To whom it may concern

3.Body一般不超過兩段，每段少於3-4句。

4.郵件的核心要解釋清楚Situation，Benefit，Action：現在情況如何，如果這么做就有什麼好處，下一步要怎麼做。

5.寫完後讀兩遍再送。第一遍檢查筆誤，精簡文字。第二遍檢查語氣十分合適，敘述是否清楚。

⑶ 商務英文郵件書寫規范

常見的商務英語電子郵件包括以下五部分：
①寫信人回Email地址、收信人Email地址、抄送收答信人Email地址、密送收信人Email地址。②標題。③稱呼、開頭、正文、結尾句。④禮貌結束語。⑤寫信人全名、寫信人職務及所屬部門、地址、電話號碼、傳真等。

其中郵件主題應體現郵件主旨，要引人注目、意思明確，最好為名詞或動名詞短語；稱呼禮貌得體，符合商務英語寫作習慣，如不知對方姓名只知頭銜，可用 Dear+Title作為稱呼，如只知對方姓名不知性別，可用Dear+全名，如郵件為一封通函，則用DearAll作為郵件稱呼；正文應結構清楚，便於閱讀，如正文內容較長，可使用小標題、小段落，或利用星號、下劃線及段落間空行等方式使郵件眉目清楚、一目瞭然。

希望對你有幫助哦~

⑷ 寫一份預定產品的電子郵件的英語作文

We thank you for your quotation of October 15 with patterns. We find both quality and prices satisfactory and are pleased to give you an order for the following items: Your samples of stocking received favorable reaction from our customers, We would appreciate your making delivery within three weeks. Please arrange for shipment by next available steamer. The goods should be packed in tin-lined cases, each containing 20dozen.If this first order is successful, we will place larger orders in the future.