試論廣告英語的寫作技巧

1. 關於 怎樣看待廣告 的英語作文 80詞左右

The advantage and disadvantage of the advertisementAdvertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.（from domestic articles to machinery, from toys to aircrafts.）It』s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.However, we cannot belittle the disadvantages of the ads. ① many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.It』s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It』s crucial that we must regulate the ads market strictly to avoid someone』s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

2. 寫一篇關於廣告的英語作文

廣告之所以存在是有其特殊意義的，它可以傳達出平面的信息、品牌、形象從而吸引消費。

The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.

廣告設計是物質文化和生活方式的審美再創造，通過誇張、聯想、象徵、比喻、詼諧、幽默等手法對畫面進行美化處理，使之符合人美的審美需求。

Advertising design is an aesthetic recreation of material culture and life style.

It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.

現代商業社會中，商品和服務信息絕大多數都是通過廣告傳遞的，平面廣告通過文字、色彩、圖形將信息准確地表達出來，而二維廣告則通過聲音、動態效果表達信息，通過以上各種方式商品和服務才能被消費者接受和認識。

In modern commercial society,the vast majority of goods and services information is transmitted through advertising.

Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.

Only through the above various ways can goods and services be accepted and recognized by consumers.

(2)試論廣告英語的寫作技巧擴展閱讀

以廣告活動的參與者為出發點，廣告構成要素有：廣告主、廣告公司、廣告媒體、廣告信息、廣告思想和技巧、廣告受眾、廣告費用及廣告效果。以大眾傳播理論為出發點，廣告信息傳播過程中的廣告構成要素主要包括：廣告信源、廣告信息、廣告媒介、廣告信宿等要素。

廣告不同於一般大眾傳播和宣傳活動，主要表現在：廣告是一種傳播工具，是將某一項商品的信息，由這項商品的生產或經營機構（廣告主）傳送給一群用戶和消費者；做廣告需要付費；廣告進行的傳播活動是帶有說服性的；廣告是有目的、有計劃，是連續的。

廣告不僅對廣告主有利，而且對目標對象也有好處，它可使用戶和消費者得到有用的信息。

3. 英語作文：談談對廣告的看法

Advertisement is misleading. Take for example, the sex enhansing medication, the advertisement will boast that it will lengthen the penis and enlarge it diameter. The advertisement will also bullshit that there is no side effect to the medication. There will also there to put in many fake references of people who had used the medicaion before. These collaborators will bullshit that their penises will lengthen by five to ten cenimetres or the diameter had increased to four centimetres. So such a fantastic medication, will you try?

4. 廣告英語的語言特點是什麼

廣告英語文體的語言特點

1．廣告英語的詞彙特點

廣告英語的詞彙豐富多彩，但每一個回詞的選擇答與使用都服務於「推銷商品」這一最終目的，因此它們往往具備鼓動性和感染力。歸納起來主要表現如下：

●形容詞及其比較級、最高級的使用。例如：Famous world－wide gourmet cuisine． Excellent daily specials and mouthwatering desserts． （世界著名的美食烹調。精美的美日特色飯菜和令人垂涎的點心。）Tasters richer…… mellower……more satisfying． （口味更濃……更醇……更令人滿意。）

●創造新詞、怪詞以引起新奇感，突出產品的新、奇、特，滿足消費者追求新潮、標榜個性的心理。例如：For twogether

5. 英語作文，廣告的優缺點

Advertisement is very importent in the morden world.It can help people know more about the new prots or help them to save money,Ad is also a kind of art in some way e to their entertaining and the effect of commonweal. People can get pleasure from ad sometimes because you can get quite a few interesting information from them.But on the other hand, their are a lot of disadvantage either. For example,you can not watch the tv show you want sometimes because of the ad.Secondly, most of the paper that be used for disseminating their protes will be wasted.

6. 寫一篇關於廣告的英語作文（60字，不能太多哦!）請按下面要求：

At present, the ad can be seen everywhere, not only to provide consumers with information, but also able to convince them to buy procts. However, the ad also gave rise to a lot of trouble.For example, interrupted the continuity of television programs; newspaper and magazine ads in a lot of space is occupied, and even worse, in order to increase sales, businesses are sometimes willing to provide false information to deceive consumers.</b>

7. 談談對廣告的認識(英語作文)

廣告的利與弊 The advantage and disadvantage of the advertisement Advertisement is omnipresent in our modern society. It seems wherever we go. such small ads will greet our eyes: the supermarket. the subways. the stop sighs. the walls of public buildings. the garbage cans. and whatsoever. The ads can be about everything from selling mobile phone. renting houses. treating difficult diseases to procing fake diplomats. (from domestic articles to machinery. from toys to aircrafts.)It`s no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service. from which we can make our best choices. For the manufacturer. they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits. However. we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs. filling our letterbox. and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand. some of the ads are illegal. spreading false information and planning to treat people who are eager to solve their problems. It`s high time we took urgent and effective measures to curb this phenomenon. ①Firstly. we should intensify the effects to supervise the ads markets. It`s crucial that we must regulate the ads market strictly to avoid someone`s availing himself or herself of the loophole of the market management. ②Secondly. whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly. we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice. will our society be purified into a paradise for us to live in. 廣告的利與弊 廣告在當今社會中無處不在.看起來無論你走到哪裡.她都會映入你的眼簾:超市.地鐵.車站.公共建築的牆體.垃圾桶甚至T恤衫.廣告的內容可以關於任何東西:從賣電話到租房.從治療疑難雜症到辦假證./(從家用物品到大型機器.從玩具到航天器) 毫不誇張的說.我們生活在一個廣告世界裡. 廣告的優點很明顯.它給我們提供大批量的商品和服務.供我們做出最好的選擇.對於商家而言.他們可以利用廣告展示自己商品的特點.以便抓住消費者的視線來獲取利潤. 然而.我們也不能小視廣告的缺點.①太多的廣告會搞亂我們的生活並浪費我們寶貴的時間.它們打斷電視節目.塞滿我們的信箱.損毀了我們對自然的欣賞代替興趣.人們通常對它們感到負擔而不是滿足.②另一方面.有些廣告是非法的.傳遞錯誤信息並意在欺騙那些想急於解決問題的人. 該到了我們採取緊急並有效措施來抑制這一現象的時候了.①我們應加大市場監管的力度.關鍵是我們要嚴格規范市場秩序以避免有些人鑽市場管理的漏洞.②任何利用廣告欺騙消費者的人都應受到懲罰或入獄.③我們應教育人們遵守法律並把誠實守信放在首位.只有把這些措施付諸實踐.我們的社會才會被凈化成一個居住的天堂.

8. 寫廣告的優缺點的英語作文

題目：論廣告的利與弊
正文如下：
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I』m in the neutral place.

隨著信息化的發展，人們有更多的機會選擇自己喜歡的商品。但是商品越多，人們在選擇的時候就越困惑。因此，廣告站出來幫助人們選擇他們喜歡的產品。但是廣告既有優點也有缺點。有些人贊成，而有些人則相反。至於我，我在中立的立場。

On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don』t you think it is a good way for choosing a proct?

一方面，廣告有助於人們更好地了解產品。廣告總是告訴人們產品的優勢和功能作用。通過閱讀廣告人們可以買到他們想要的東西。順便說一下，廣告對消費者是免費的。而且，廣告也比包裝盒上的說明書要有趣得多，因為廣告包含各種元素，如圖片，視頻，情節等。難道你不覺得這是選擇產品的一種好方法嗎？

On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.

另一方面，有時候廣告是具有誘惑性和欺騙性的。為了吸引目標客戶，一些廣告商為了滿足修飾產品的作用，而忽視他們使用的一些骯臟措施，或者他們所帶來的嚴重損害。廣告經常誇大產品的優勢和功能作用。結果，他們誤導了消費者購買不值得的東西。

To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.

總之，廣告有好的一面也有不好的一面。如果我們只是把它們當成是參考，廣告會是好的。但是如果我們依賴於它們來買東西，我們最後可能會遭受損失。

9. 英語作文一段好的廣告有哪些特點

除了樓上說的那一點,還可以寫廣告的公益價值：能否幫人們樹立正確的價值觀；廣告的商業價值：能否促進產品的營銷