Ⅰ 找以下三篇英語閱讀的相關題目以及答案
A Brief History of Coke
Nowadays, Coca-Cola's trademark is well known around the world and its procts average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.
It is significant that Permberton spent almost twice as much money on advertising ring the first years of operation as he made in profits, for the growth of Coke's popularity is as much e to the advertising and marketing strategy as it is to the quality of its proct. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Coca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the proct, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.
The trademark Coca-Cola was originally coined by __.
A. Pemberton
B. a bookkeeper working for Pemberton
C. Frank Robinson
D. Asa Griggs Candler
The main purpose of this article is __.
A. to introce the soft drink Coca-Cola to readers
B. to trace the history of the company's first hundred years
C. to sum up the causes of Coca-Cola's success
D. both B and C
Pemberton sold out his drink because __.
A. he was in bad need of money
B. he failed to see the great potential of the proct
C. he quarrelled with his partner
D. None of the above
Coke's popularity grows steadily because of __?
A. its high quality of the proct
B. its advertising
C. its effective advertising and marketing strategy
D. Both A and C
All of the following were the company's successful examples of advertising except that __.
A. the company distributed complimentary tickets for people to drink a glass of Coke free of charge
B. the company flew an airship over Washington D.C. with a huge Coke sign on its side
C. the company sold the rights to bottle Coke to franchisers in every part of the United States
D. the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn
John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them __.
A. had a doctor's degree
B. were too short-sighted to see Coke's marketing potential
C. old their business in order to raise money
D. used money in a wasteful way
可能答案太長不能一次發上來,第二和第三篇的全文和問題我都有,在追問的答案里發給你吧
Ⅱ 英語閱讀一篇
When National Day comes, I Feel so excited, it is not because I will have a vacation, but also I have many plans. I have made some plans for the vacation, I want to relax myself and find some interesting to do. I learn that there will be a lot of people going out, but I will choose some places that are less people to go, anyway, I have two plans on the seven days』 vacation.
當國慶節到來的時候,我感到很高興,不僅僅是因為我將要有一個假期,而且我有很多計劃。我已經為這個假期制定了一些計劃,我想要放鬆自己,並找一些有趣的事情來做。我知道會有很多人出去玩,但是我會選擇一些沒那麼多人的地方去,無論如何,我在七天的假期中有兩個計劃。
First, I will go to visit my grandparents. My grandparents live in the countryside, and it is the place where I grow up. I miss the place so much, I want to spend more time with my grandparents, they are a little old now. I also like to see the countryside』s scenery, the trees are so green and the water is so clean, I enjoy the time when I stay with my grandparents.
第一,我會去拜訪我的外公和外婆。外公和外婆住在鄉村,那也是我長大的地方。我很想念那裡,我想要花多點時間和外公外婆在一起,他們現在有點上年紀了。我也想要看看鄉村的景色,樹很油綠,水很清澈,我很享受和外公外婆呆在一起的時光。
Second, I will join my friend』s wedding. I received my junior middle school classmate』s wedding note a week ago, I feel so happy for her, she asks me to be her bridesmaid, I feel it a honor to be her bridesmaid.
第二,我將會參加朋友的婚禮。我已經在一周前收到了初中同學的結婚通知,我為她感到高興,她邀請我成為她的婚禮伴娘,我覺得這是很大的榮幸。
I can』t wait for my vacation now, I have bought the ticket to go home, it will be a wonderful holiday.
我已經等不及要放假了,我已經買了票回家,這將會是一個美好的假期。
Ⅲ 給我找幾本英語閱讀的練習冊
《各個擊破》 挺好的
不過你這種水平可以嘗試做高考的練習書,各種模擬啊,真題什麼的,就是卷子型的那種
Ⅳ 關於一篇英語閱讀
由於天氣很冷,那個人就把衣服脫下來反向穿上了衣服(He took off his coat and put it on backwards. ),既衣內服背面穿在前面,而衣容服系扣那面穿在背面了。所以那人倒下後,衣服正面朝上,實際上那人是背部朝上,臉部朝下,開車人將那人臉轉到上面來,和衣服方向一致了,實際上就是把那人脖子擰了一圈( I only turn his head around the right way,這句話的意思是:我只把他的頭轉向了正確方向)。。。當然會dead了。。。。。
Ⅳ 英語閱讀小短文
以下為本人精心解答,還望樓主滿意^_^
1.
What
does
the
monster
in
Loch
Ness
look
like?
It
looks
like
a
dinosaur.
(它看起來像一隻恐龍。)
2.
What
did
Robert
Kenneth
Wilson
do
in
1934?
He
gave
a
newspaper
a
photo
of
the
monster.
(他給了回一家報紙一張這答個怪獸的照片。)
3.
How
did
Christian
Spurling
surprise
everyone?
He
said
the
photo
of
the
Loch
Ness
Monster
was
a
fake.
(他說這張尼斯湖水怪的照片是假的。)
4.
How
are
many
tricks
and
jokes
spread
today?
They
are
spread
using
e-mail.
(它們是通過電子郵件的使用而得以傳播的。)
5.
What
do
you
thank
of
tricks
and
jokes
like
today?
Some
can
be
funny,
but
others
can
cause
trouble.
(一些很有趣,不過另外一些可能會製造麻煩。)
Ⅵ 有知道關於指紋識別英文資料的嗎
推薦你在google搜索中輸入
「Fingerprint Identification」即可按你的需要去選擇有關英文資料。
Ⅶ 誰有關於指紋的外文文獻和翻譯
指紋的外.,文
Ⅷ 問個關於英語的問題
這個句子可以有三種表達法
What a beautiful girl she is !
How beautiful a girl she is!
How beautiful the girl(she) is !
說明只有可數名詞單數變感嘆句有這專三種. what 後跟名詞,how 後跟形屬容詞或副詞 ,然後就是主語和謂語。
其他就兩種
what good weather it is!
How good the weather is !
What a nice girl she is !
What nice girls they are !
How nice the girl is !
How nice the girls are !
Ⅸ 英語閱讀翻譯(十篇)
花錢最少每天只需為別人花5美元,就能大大提升別人的快樂,球隊在不列顛哥倫比亞大學發現。
檢驗中對630多名美國人花錢時顯示快樂他們花了錢——即使他們在別人認為自己花錢的問題會使他們更加滿意。
「我們想要檢驗這個推測,人們如何花費他們的錢和他們掙多少錢是同等重要的」伊麗莎白?杜恩說:英國哥倫比亞大學的心理學家。研究人員讓600名志願者評價自己的總體幸福感,報告年收入以及詳細的月支出情況,包括帳單,給自己及他人購買禮物支出以及慈善捐贈。
鄧恩在一份聲明中說「不管每個人收入了多少錢,那對別人來說說都是幸福的,而那些自己花更多時間的人卻不是這樣的」。,
杜恩的研究小組還在調查公司的16名員工在波士頓之前和之後收到一份年度利潤領到獎金,在3000~8000美元之間。「員工投入更多正面的社交經驗加成支出更多的快樂,在收到獎金的方式和他們花了獎金是一個更快樂的重要預測因子的大小獎金本身他們寫道:「他們的報告發表在《科學》雜志上。
研究人員向志願者們分發了5美元US20美元,一半人說明了該如何花這些錢。那些,將錢用於別人或別的東西的人,被報道後會感到更快樂。
鄧恩說:「這些研究結果也表明了很小的改變支出分配——哪怕為別人花5美元,盡可能地少花足以在某天增添真正的幸福」,。